Your business.

Your digital content strategy.

Want to regain confidence. in your digtial content, graphic design style, collaboration strategy, approval process, and more?

Creating an impactful, approachable digital media management process for a small business takes time and focus. Many small businesses lack the focus and, let’s face it, desire to structure their digital communications in a way that can be managed in-house.

The goal of this coaching program is to create a custom plan for your business that can be implemented by your team and utilized in-house.

Custom Digital Media Management Coaching for Small Businesses

What you get:

Social Content Calendar Template

Date, caption, link, image link, hashtags, tags—these are essential parts of each CLB Social Content Calendar. Coaching clients will get a tailored calendar template for longterm use.
12-Month Social Media Content Outline

What are the top 5 messages you want people to know about your business? What events will you host or join this year? Random holidays worth incorporating? How will you share your brand, promotions, and events clearly and consistently? Let's outline 12 months of social media content ideas together!
Two-Hour Hands-On Content Creation Workshop

Let's schedule a date to take photos and videos that will help your brand for the longterm. Together we will develop an intentional shotlist. Invite anyone on your team who should be involved in content creation. In this two-hour session CLB will teach while we create.
Brand-Specific Digital Assets Cheat Sheet

Think essential hashtags, staff birthdays and anniversaries, important holidays for your brand (FYI: #NationalToothFairyDay exists), local accounts to follow or tag, employee mentions, and more. Throughout our time together, CLB will create an easy-to-use reference for your business.
Monthly Reporting Template, Tools, Process

Fully editable and tailored to your brand, reporting template covers social, paid ads, website traffic, email, and more - so your team knows exactly what to track each month. Leverage whichever platforms are your top priority (think Google Analytics, Meta/LinkedIn/X, etc.). Let’s define a simple monthly schedule—from data collection to team review—so reporting becomes a habit.
Canva Template Creation

Canva - a widely used online graphic design platform - is a great resource for non-graphic designers to create impactful social content. Creating go-to templates and content structure for your business is key to a good digital content strategy.
Email Marketing Platform Creation & Organization

Whether you have an email list already or want to get one started, chances are, it could use some attention. Let’s create segments to ensure your emails are speaking to the right audience. Let’s design templates to save you time. Let’s get email working for you!
Administrative Extras + Video How-Tos

Password organization, project management platforms, communication flows, essential equipment to invest in (beyond a glam light), file sharing strategy (shared albums, Dropbox, GoogleDrive - what’s best for your team), etc. Let’s create systems to fit your team’s communication style.
As we create systems, let’s create a video how-to library to share with current/future team members - how to pull analytics, how to design an email, and so much more.

Return on Investment

A few tangible ways your business’s investment in coaching can improve your results in the longterm.

At the end of our time together, your team will have a proven process in place to streamline your marketing efforts, batch work in advance, and ultimately save you time. If your team can spend less time creating digital content, where can you reallocate these hours to impact your bottom line even more?
Original digital content published by your brand consistently impacts search engine results forever. Investing in your content creation process will truly impact your business for years. The posts we create can show up years from now.
Just think of the wonderful ideas that will spark when creating a 12-month content idea calendar together. New programs and/or services may emerge, new themes could be built, new ways to serve your customers may be created. We have seen this happen over and over again. By working together on digital content much more than digital content is improved.
Turnover is real. Your digital content strategy should live beyond one person. By creating a customized plan for your business, you can train/transfer ownership seamlessly.
The average social media management monthly retainer is $2,100 per month. This includes complete content creation (photo/video, graphic design, copywriting, strategy), monitoring, paid ad placement, etc. Through this one-time investment, you can keep management in-house and save.